Most of us are used to seeing or analyzing data in marketing, sales, or other departments that deal with customers. Now he is getting closer to home, coming to workplaces and employees at them.

Five reasons why you need people analytics

Amaury is a growth hacker. He discussed several reasons why you need expert analytics:

1. Identifying gaps and opportunities

Knowledge is power, so having a lens for your workforce can enable you to pinpoint any gaps in it - for example, a lack of skills or people on a team.

It will also show how well your organization is performing, which has a direct impact on training and recruitment.

Human analytics can also reveal untapped opportunities in the workforce, such as hidden talent that an employee has learned outside of work.

2. People analytics improves productivity

Employee data can provide insight into high-performing teams and their characteristics, allowing you to replicate those factors among the rest of your employees.

This data can tell you when people are performing well and when they are not, which means you can step in when needed to prevent productivity losses with additional support or resources.

3. Analyzing your recruits

Human analytics is especially popular when hiring because it can significantly affect the performance of your employees: how well they fit and quickly gain traction.

There are many cultural factors that cannot always be identified in the interview process, but which can make a big difference when someone joins a team. Human analytics can help weed out new recruits to make sure they not only meet the requirements but will also be comfortable working for your company.

This analysis can help you pinpoint any important new hires you need to hire based on your current business goals or skill gaps. In addition, analyzing successful employees will reveal any attributes that you should look for in the hiring process.

4. Attracting the best talent

Walking people through the door can also be helpful in doing some analysis. Tools are now available that can predict if someone is looking for a new job, even before they announce themselves available. This gives you an edge over your competitors, especially for highly sought-after or highly experienced professionals who are few and far between.

Then it will help you understand why people are joining your company. The location of your office, the ability to travel, or your annual training budget could tip the scales in your favor with a new employee. Knowing this, you can promote these benefits to other employees and attract the best talent as a result.

5. Knowing why people leave

On the other hand, expert analytics for your business can also reveal unspoken reasons for people leaving. Certain teams, roles, or departments may be flagged as having high turnover or disunity, prompting you to take action in those areas to prevent more staff from being laid off.